You can now talk to your media operation
Pulse-IT ships an MCP server. Twenty three tools, much like everyone else's. What matters is the person who used to do that work by hand.
Why can’t you see what your workflows cost?
BLOG - A supply chain tells you how content moves. The operating layer tells you whether the outcome is under control. Why the next phase
The shift to media operations
BLOG - A supply chain tells you how content moves. The operating layer tells you whether the outcome is under control. Why the next phase
The AI that matters is the one running when you’re not looking
BLOG - Building a workflow is 10% of its life. The other 90% is it running. Where AI earns its place is the operating layer,
Embrace Introduces Data-Driven Orchestration with Pulse-IT and Automate-IT 4.3
PRESS RELEASE - Embrace today announced the release of Pulse-IT 4.3 and Automate-IT 4.3, introducing new capabilities that strengthen cloud-native orchestration, operational visibility, and governance
Embrace, LucidLink, and Iconik to Unveil Joint Cloud Media Pipeline Solution at SATIS 2025
PRESS RELEASE - Embrace, LucidLink, and Iconik today announced a cloud-native media workflow developed as part of the AWS Business Outcomes Xcelerator (BOX) initiative, to
Embrace Announces Availability of Pulse-IT and Automate-IT in AWS Marketplace
PRESS RELEASE - EMBRACE is proud to announce that its two flagship solutions, Pulse-IT and Automate-IT, are now fully listed and available in AWS
Embrace to Demonstrate Agentic AI-Powered Trailer Creation with Automate-IT at IBC2025 at AWS Booth
PRESS RELEASE - Embrace is excited to contribute once again to the Amazon Web Services (AWS) Media & Entertainment demonstrations at the IBC Show in
Embrace Powers Fan Engagement
PRESS RELEASE - Embrace is actively redefining fan engagement through its Automate-IT data-driven graphics video software solution—bringing personalized, automated video content to the forefront of live events and brand
Embrace and AWS Deliver a Personalized AI-Powered Experience at AWS Summit Paris 2025
PRESS RELEASE - EMBRACE, the leading provider of advanced automation and orchestration solutions for the media and entertainment industry, is proud to announce the highly