Keep in touch with our news and media workflow management trends
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You can now talk to your media operation
Pulse-IT ships an MCP server. Twenty three tools, much like everyone else's. What matters is the person who used to do that work by hand.
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Why can’t you see what your workflows cost?
BLOG - A supply chain tells you how content moves. The operating layer tells you whether the outcome is under control. Why the next phase
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Sinclair Media Operations Fabric
WHITE PAPER - 65 station workflows onto one architecture, peak processing time down more than 95%. Inside Sinclair's Media Operations Fabric, and where the operating
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The shift to media operations
BLOG - A supply chain tells you how content moves. The operating layer tells you whether the outcome is under control. Why the next phase
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Deadlines don’t die from missing technology
BLOG - Earlier this year, together with AWS and TrackIT, we showed what compliance and packaging looks like when the coordination itself is part of
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The AI that matters is the one running when you’re not looking
BLOG - Building a workflow is 10% of its life. The other 90% is it running. Where AI earns its place is the operating layer,
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Embrace Introduces Data-Driven Orchestration with Pulse-IT and Automate-IT 4.3
PRESS RELEASE - Embrace today announced the release of Pulse-IT 4.3 and Automate-IT 4.3, introducing new capabilities that strengthen cloud-native orchestration, operational visibility, and governance
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Embrace, LucidLink, and Iconik to Unveil Joint Cloud Media Pipeline Solution at SATIS 2025
PRESS RELEASE - Embrace, LucidLink, and Iconik today announced a cloud-native media workflow developed as part of the AWS Business Outcomes Xcelerator (BOX) initiative, to
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Embrace Announces Availability of Pulse-IT and Automate-IT in AWS Marketplace
PRESS RELEASE - EMBRACE is proud to announce that its two flagship solutions, Pulse-IT and Automate-IT, are now fully listed and available in AWS
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Embrace to Demonstrate Agentic AI-Powered Trailer Creation with Automate-IT at IBC2025 at AWS Booth
PRESS RELEASE - Embrace is excited to contribute once again to the Amazon Web Services (AWS) Media & Entertainment demonstrations at the IBC Show in
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Embrace Revolutionizes Promo Delivery for a Global Media Group with AI-Powered Reframing Automation
PRESS RELEASE - Embrace, a leader in media workflow automation, is transforming content creation for broadcasters with its cutting-edge Automate-IT solution. At IBC Amsterdam, Embrace
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Spherex, Codemill, and Embrace to Showcase Joint Compliance Workflow Solution at IBC 2025
PRESS RELEASE - Spherex, Codemill, and Embrace today announced they will debut a joint demo at IBC 2025 in Amsterdam, highlighting a groundbreaking compliance workflow