Paris, 30 October 2026 — The Embrace MCP Server connects AI assistants to media operations, combining natural-language interaction with established workflows, user permissions and human validation. 

Embrace will showcase its award-winning MCP Server for Pulse-IT and Automate-IT at SATIS 2026, demonstrating how media teams can use AI assistants to run workflows, investigate processing issues and create new workflow templates through natural language. 

The Embrace MCP Server has won the Innovation & Creation category at the SATIS 2026 Awards. Visitors can discover the technology on Stand E10 at the Docks de Paris on 4–5 November, where Embrace will join its long-standing partner IVORY alongside Codemill, iconik, LucidLink and Vionlabs. 

From natural-language requests to operational action 

The Embrace MCP Server connects Pulse-IT and Automate-IT to compatible AI assistants through the Model Context Protocol (MCP), an open standard that enables AI assistants to interact with business tools. 

Operators can find a workflow template, launch a sequence with its parameters, track a job or identify tasks awaiting human action—all through natural-language requests. They can also query execution-node health and production metrics, bringing information from several operational views into a single conversation. 

For technical teams, this can help accelerate troubleshooting: an assistant can bring together workflow status, blocked tasks and execution-node health to help investigate a processing issue. For editorial and operational teams, it provides a more accessible way to interact with the processes supporting their daily work. 

The server also supports assisted workflow creation. Users can describe a process in natural language and generate a proposed workflow template, with human validation before it is built. 

Customer choice and operational control 

Every action performed through the MCP Server respects the logged-in user’s existing platform permissions. 

Embrace’s bring-your-own-AI approach allows customers to choose their models and hosting arrangements, retaining control over their data and privacy policies. They can adopt compatible AI assistants within their own technology strategy without being tied to a single model provider. 

Visitors to Stand E10 can see these capabilities in action and discuss how they could apply to their own media operations. 

Cheese, wine, and conversation

The conversations will continue into the evening as IVORY hosts its annual Cheese & Wine reception at Stand E10 on Wednesday 4 November, from 18:00 to 21:00. 

Visitors, customers and partners are invited to join IVORY and its five partner brands for an informal evening of conversation, networking, cheese and wine. 

Meet Embrace at SATIS 2026 to explore Pulse-IT, Automate-IT and the Embrace MCP Server, and discuss your content preparation and operations challenges with the team. 

About Embrace

Embrace is the operating layer for media companies, connecting people, technology and processes since 2015. Pulse-IT and Automate-IT enable operations teams to orchestrate, automate and continuously improve complex media operations.

Our products are heavily used 24/7 by leading media groups such as Arte Studio, BCE, Be tv, CANAL+, Disney-ABC News, Euronews, Eurosport, Hearst Networks EMEA, Madison Square Garden Networks, Mediawan Thematics, M6, Mercedes-AMG, NBA, NFL Films, NHL, Omnicom Group, Orange, Red Bee Media, RTL Group, ProSiebenSat1, Sinclair, TF1, TV5MONDE, and Warner Bros. Discovery.

For more information, visit www.embrace.fr.