IBC2026

11–14 September · Meet us at stand 6.C11

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The operating layer for media

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We bring people, technology and processes together so you can operate on your terms

Pulse-IT and Automate-IT run at the world’s leading broadcasters, streamers, and media operators.

Two products. One operating layer.

Pulse-IT runs your workflows. Automate-IT runs your content promotion. Operations teams build and change both themselves.
Embrace Automate-IT

Automate-IT turns data and After Effects templates into finished promos, trailers, and marketing content. Thousands of versions in hours, not days.

Embrace Pulse-IT

Your media supply chain is the flow of content. Pulse-IT is what runs it. Every tool, team, and process connected in one place, with real-time visibility, metrics, and audit trails.

What runs your media operation.

See how we improve our clients’ performance

Thanks to an ecosystem of great resellers, technology partners and media services companies, customers around the world have successfully adopted our solutions.

The world's leading media groups run on Embrace.

“My operating costs are in control and predictable”

Marc Socquet Artistic Director, CANAL+ International

“It’s a clear success in change management for highly creative talents”

Alice Marchin Creative Studio Manager, Orange Prestations TV

“An impressive level of technical integration with our bespoke information systems”

Roeland Awick Architect, Content Production & Broadcast, RTL Nederland

Connect people, systems, and processes

Embrace is the operating layer for media, connecting people, technology and processes since 2015. Pulse-IT and Automate-IT enable operations teams to orchestrate, automate and continuously improve complex media operations.

From content creation to supply-chain and distribution, Embrace brings control to complexity—connecting existing systems, coordinating work end to end, and giving teams the visibility and flexibility to operate, adapt and scale on their terms.

See orchestration in your operation

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