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Fincons Group and Embrace Announce Strategic Partnership

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Paris, September 8, 2026

 

Fincons Group and Embrace announces a strategic partnership to help broadcasters and media organizations streamline operations and accelerate AI adoption.

 

Through this partnership, Fincons adds Embrace’s Operating Layer for Media to its portfolio, helping broadcasters, streaming platforms, studios and distributors to orchestrate workflows, connect existing systems and govern AI-powered operations.

Fincons’ technology experts have already successfully completed the Embrace certification programme, forming a certified team ready to implement the platform and support its evolution. The two companies are already collaborating on customer opportunities and developing joint proposals for media companies across Europe and North America.

As media organizations accelerate AI adoption, success increasingly depends on more than technology alone. Customers need experienced partners capable of integrating AI into existing operations while ensuring reliability, governance and long-term scalability. By combining Fincons’ global systems integration expertise with Embrace’s Operating Layer for Media, the partnership provides broadcasters and media companies with a proven foundation for delivering transformation projects with confidence.

"Fincons has been active as a system integrator in the media industry for over 40 years, building in-depth expertise across the entire content value chain, from production to distribution, always identifying the best-of-breed market solutions for our clients. This partnership will allow us to integrate Embrace’s purpose-built Operating Layer for Media, simplifying operations and scaling intelligent media operations, even in challenging enterprise scenarios,"

Francesco Moretti Deputy CEO and CEO International

"AI is creating tremendous opportunities for media organizations, but success depends on integrating it into existing operations rather than adding another disconnected layer of technology. Fincons brings the delivery expertise, industry knowledge and international reach customers need to make these transformation projects successful. Together, we're helping customers modernize operations while remaining fully in control of their workflows, systems and data,"

Julien Gachot CEO

Together, Embrace and Fincons help media organizations modernize operations without replacing existing investments. By combining Embrace’s Operating Layer for Media with Fincons’ global delivery expertise, customers can deploy intelligent workflows faster, integrate AI responsibly and scale with confidence.

About Embrace

Embrace is the operating layer for media, running at major broadcasters and studios worldwide. Founded in 2015 and based in Boulogne-Billancourt, France, Embrace brings people, technology and processes together so media teams operate on their terms.

Its two products, Pulse-IT for media operations and Automate-IT for promo versioning and content automation, run in production at TF1, CANAL+, Disney-ABC News, RTL Nederland, Red Bee Media and Mercedes-AMG.

For more information, visit www.embrace.fr.

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