Boulogne, March 31, 2025

EMBRACE, the leading provider of advanced automation and orchestration solutions for the media and entertainment industry, is proud to announce the highly anticipated release of Automate-IT & Pulse-IT 4.2 at NAB 2025. The new release brings cutting-edge AI-driven automation, enhanced workflow efficiencies, and seamless integrations, transforming media supply chain orchestration and promo versioning management.

Building on the success of the previous 4.0 release, Automate-IT & Pulse-IT 4.2 takes user experience, workflow optimization, and collaboration to the next level. This latest version is packed with powerful new features that drive operational efficiency, ensuring TV service providers, content owners, broadcasters, and operators can keep pace with the rapidly evolving media landscape.

Since its inception in 2015, EMBRACE has been at the forefront of empowering content creation at scale by connecting people, systems, and processes. The company’s mission is to unleash creativity and improve performance and experience around video and graphics supply chains. With Automate-IT & Pulse-IT, EMBRACE has revolutionized the way creative, broadcast, IT, and digital teams manage workflows, bringing automation and orchestration to the forefront of the media industry.

Key Highlights of Automate-IT & Pulse-IT 4.2:

• Enhanced Workflow Efficiency: With the new Resource Hub, users can easily access essential resources such as automation sequences, workflows, task breakdowns, dashboards, and more — streamlining collaboration and improving productivity.

• User Interface (UI) Enhancements: A modernized, intuitive interface with better responsiveness and usability for an improved user experience across both platforms.

• AI/ML Integration: The 4.2 release integrates seamlessly with QLIP, AWS nova, Adobe Firefly, and Twelve Labs to optimize workflows using AI-driven insights, allowing teams to automate tasks and improve operational efficiency.

• Intelligent Workflow Auto-Scaling: The 4.2 release supports high-scale, high-availability workflows and hybrid deployment with the addition of Linux worker nodes and robust security updates.

• In-App Notifications: Critical information is delivered directly within the platform, ensuring teams are always informed and aligned on project status.

• Staging Environment: Enhancements to the staging environment for smoother testing and deployment processes.

• File Processing & Orchestration Integrations: Updates to integrations with Telestream, Hiscale FLICS, Quasar AQC, and Aspera streamline file processing, ensuring fast and efficient media handling.

• C2PA Provenance Certification: A new feature ensuring media authenticity and compliance with industry standards, safeguarding content provenance.

EMBRACE’s continued commitment to innovation and the evolving needs of media professionals is reflected in Automate-IT & Pulse-IT 4.2. This release provides a comprehensive solution for organizations looking to automate workflows, integrate AI-driven tools, and maintain agility in a rapidly changing media environment.

Availability:
Automate-IT & Pulse-IT 4.2 will be showcased at NAB 2025. For more information, to schedule a demonstration, or to inquire about availability:

About EMBRACE

Since 2015, Embrace has been transforming content creation at scale by connecting people, systems and processes. The company develops advanced automation, orchestration and collaboration solutions for the Media & Entertainment industry and global brands. Embrace aims to unleash creativity and improve performance around video and graphics supply chains.

Our products are heavily used 24/7 by leading media groups such as Arte Studio, BCE, Be tv, CANAL+, Disney-ABC News, Euronews, Hearst Networks EMEA, Madison Square Garden Networks, Mediawan Thematics, Mercedes-AMG, INA, Orange, Red Bee Media, RTL Group, Sinclair, TF1, TV5MONDE, Warner Bros. Discovery.

Visit www.embrace.fr for more information.

Contact Information:

Aline Rolland
Marketing & Communication Manager
aline@embrace.fr