Las Vegas, April 7, 2025

Long-standing partners Telestream and Embrace are taking their collaboration to the next level with a strategic partnership that seamlessly integrates Telestream Vantage’s media processing with Embrace Pulse-IT’s workflow orchestration. This powerful combination delivers a comprehensive, end-to-end media supply chain solution.

Driven by the evolving landscape of automation and content orchestration, this partnership enables media organizations to break down technology silos, streamline workflows, and maximize operational efficiency across the entire supply chain.

In today’s dynamic media landscape, content creation and distribution span multiple, often incompatible, systems. Telestream Vantage streamlines key media tasks such as transcoding, quality control, and metadata management, while Embrace Pulse-IT provides intelligent horizontal orchestration, seamlessly integrating all workflows and systems.

This synergy offers real-time visibility, AI-driven automation, and optimized workflows, ensuring content moves through the supply chain with precision and efficiency.

Real-World Impact: Sinclair

One of the most compelling examples of this solution in action is Sinclair, which processes over 6,000 media assets daily. By integrating Pulse-IT for full workflow orchestration and Vantage for specialized media processing, Sinclair has successfully improved efficiency, scalability, and cost reduction while maintaining dynamic cloud operations across nearly 200 broadcast channels.

Key Benefits for Media Executives:

• Complete end-to-end media supply chain automation, from content creation to distribution
• Cost-effective, metadata-driven workflow execution, minimizing redundancy
• Seamless hybrid and cloud-native scalability, future-proofing operations
• Increased efficiency and collaboration, reducing operational overhead

About Telestream

For nearly thirty years, Telestream has been at the forefront of innovation in the digital video industry. The company develops products for media processing and workflow orchestration, live capture, production, live streaming, video quality assurance, virtual events and video hosting, content management and video and audio test solutions. Available on-premises or in the cloud as well as hybrid combinations, Telestream solutions make it possible to reliably get video content to any audience, regardless of how it is created, distributed or viewed. Telestream is privately held with corporate headquarters located in Nevada City, California.

About EMBRACE

Since 2015, Embrace has been transforming content creation at scale by connecting people, systems and processes. The company develops advanced automation, orchestration and collaboration solutions for the Media & Entertainment industry and global brands. Embrace aims to unleash creativity and improve performance around video and graphics supply chains.

Our products are heavily used 24/7 by leading media groups such as Arte Studio, BCE, Be tv, CANAL+, Disney-ABC News, Euronews, Hearst Networks EMEA, Madison Square Garden Networks, Mediawan Thematics, Mercedes-AMG, INA, Orange, Red Bee Media, RTL Group, Sinclair, TF1, TV5MONDE, Warner Bros. Discovery.

For more information, visit www.telestream.net and www.embrace.fr.

Contact Information:

Aline Rolland, Head of MarCom at Embrace｜ aline@embrace.fr