Fully automate its promo packaging process

With a strong broadcasting portfolio, RTL Nederland is one of the leading all-round Netherland-based media and entertainment companies. The group operates 8 television channels: RTL4, RTL5, RTL7, RTL8, RTLZ, RTL Lounge, RTL Crime & RTL Telekids – and has a strong hold on Dutch television. The leading local video on demand platform Videoland is also part of RTL Nederland.


RTL Netherland implemented (i) the promo versioning platform called Automate-IT and (ii) the collaborative tool called Share-IT that connects Adobe® Photoshop® and After Effects® with Avid® MediaCentral I Production Management.

Key benefits

  • Automate and seamlessly manage the entire packaging process for on-air promotion content
  • Promo creation workflows modernization
  • Eliminate many recurrent non-creative tasks

trailers soon, in 4 years

Client feedback

``The Automate-IT platform has significantly improved our post-production workflow efficiency. The promo creation is now fully automated from production to delivery, with an impressive level of technical integration with our bespoke information systems. We now automatically generate all graphical elements and promo versioning for our 5 Dutch free to air channels, which gives us much more scope for creativity! The products and the skills of the Embrace team in this domain is unparalleled. We highly recommend turning to them for any modernisation project of this nature.``

Roeland Awick, Architect - Project manager, Content Production & Broadcast Technology, RTL Nederland

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