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Embrace to Unveil Low-Code Media Supply Chain Orchestration Enabled by Pulse-IT at IBC2024 on the AWS Booth

Paris, September 9, 2024

 

Embrace is thrilled to contribute to the AWS Media Supply Chain & Archive demonstration at the upcoming IBC Show in Amsterdam. During this event, the AWS M&E team will showcase cutting-edge collaborations with top technology partners, including Codemill, Embrace, SphereX, Venera Technologies, and Veritone. Together, we are pioneering the next-generation of Low-Code Media Workflows, all powered by AWS.

Technology Partners

Embrace’s Pulse-IT solution stands at the core of this advanced media supply chain setup, demonstrating how a low-code/no-code orchestration and observability layer can revolutionize modern workflows. In the past, media supply chain automation systems lacked the user-friendly capabilities needed for both technical teams and operators to configure and manage workflows easily. Pulse-IT changes that paradigm by delivering a powerful, user-centric solution.

 

Pulse-IT 4.0: Key Features Demonstrated at IBC2024

 

  1. Low-Code Interface: Fast and Easy Workflow Deployment

Pulse-IT’s drag-and-drop interface lets users of any technical level design and manage workflows quickly, with little to no coding needed. Automate tasks like file validation, QC, and media localization effortlessly.

  1. Integration Excellence: Seamless System Connections

In this demo, Pulse-IT will highlight its strong integration capabilities, connecting AWS media workflows like Intelligent QC and Media Supply Chain Content Localization with ease.

  1. Collaboration and Contextualized Decision-Making

Pulse-IT is built for all users, enabling collaboration across teams with drag-and-drop web forms that provide the right information, at the right time.

  1. Enhanced Observability: Data-Driven Insights

Pulse-IT delivers real-time insights through interactive dashboards, helping users visualize trends, analyze efficiency, and make informed decisions to optimize workflows.

  1. AI-Powered Automation: Enhancing Workflows with AI

Pulse-IT integrates with AI services, including Bedrock, to serve as an ideal AI broker for media organizations.

  1. Cloud-Based Deployment with Amazon EKS
    Pulse-IT supports cloud deployments using Amazon EKS, ensuring high-scale, high-availability, and intelligent auto-scaling for media workflows.

 

Be sure to visit the AWS booth (Stand 5.C90) to experience firsthand how Embrace (Stand 6.C11) and AWS are shaping the future of media supply chains. Discover powerful low-code automation, seamless integrations, and AI-driven cloud workflows that are transforming the industry.

About Embrace

Since 2015, Embrace has been transforming content creation at scale by connecting people, systems and processes. The company develops advanced automation, orchestration and collaboration solutions for the Media & Entertainment industry and global brands. Embrace’s aim is to unleash creativity and improve performance around video and graphics supply chains.

Our products are heavily used 24/7 by leading media groups such as ABC News, A&E Networks, AMG-Mercedes, Arte, BCE, Be tv, CANAL+, Euronews, Eurosport, Madison Square Garden Networks, Mediawan Thematics, INA, Orange, Red Bee Media, RTL Group, ProSiebenSat1, Sinclair Broadcast Group, TF1, Warner Bros. Discovery.

Visit www.embrace.fr for more information.

 

Contact Information

Aline Rolland, Marketing & Communication Manager | aline@embrace.fr