Las Vegas, April 6, 2025

Embrace is proud to unveil its latest innovation, a demonstrator co-developed with Amazon Web Services (AWS), at the AWS Summit Paris 2025: the AWS Virtual Postcard experience – a creative fusion of Generative AI, conversational intelligence, and automation, designed to turn event memories into personalized digital postcards.

A New Era of Event Engagement, Powered by AI

Imagine arriving at the AWS Summit and leaving not just with insights, but with your very own AI-generated video postcard, beautifully branded and shareable on social media. That’s exactly what attendees experienced.

By simply scanning a QR code at the event, participants were taken on an interactive journey via WhatsApp. Through a light-hearted conversation powered by Amazon Bedrock and Anthropic Claude, the system captured key moments, preferences, and a selfie — before seamlessly producing a bespoke video postcard within seconds.

Behind the Scenes: A Seamless Orchestration of AWS Services and Embrace Automation

This real-time, automated experience was made possible thanks to:

• Amazon Nova Canvas & Nova Reel for dynamic image and video generation.
• AWS Bedrock & LangGraph for smart conversational flow.
• Embrace Automate-IT for orchestrating the entire media workflow from data capture to final video render.

Attendees received professionally designed videos that incorporated their name, event moments, and AWS-themed visuals — all auto-generated in vertical and horizontal formats (9:16 and 16:9) for seamless sharing across LinkedIn, Instagram, TikTok, FAST channels and more.

Content Creation for Everyone

With this demo, AWS and Embrace showcased a powerful vision for the future of automated promotional video creation — one where anyone becomes a content creator, and where brand-safe, personalized content is produced at scale in seconds.

Built for Brands, Designed for Engagement

The Virtual Postcard experience not only delivered joy and surprise to Summit attendees, but also underscored how AWS technologies, combined with Embrace’s orchestration engine, can unlock:

• Fun, interactive experiences at scale.
• Automated, high-quality branded content.
• GenAI-powered production workflows.
• Responsible and copyright-safe media outputs.

About EMBRACE

Since 2015, Embrace has been transforming content creation at scale by connecting people, systems and processes. The company develops advanced automation, orchestration and collaboration solutions for the Media & Entertainment industry and global brands. Embrace aims to unleash creativity and improve performance around video and graphics supply chains.

Our products are heavily used 24/7 by leading media groups such as Arte Studio, BCE, Be tv, CANAL+, Disney-ABC News, Euronews, Hearst Networks EMEA, Madison Square Garden Networks, Mediawan Thematics, Mercedes-AMG, INA, Orange, Red Bee Media, RTL Group, Sinclair, TF1, TV5MONDE, Warner Bros. Discovery.

Visit www.embrace.fr for more information.

Contact Information:

Aline Rolland
Marketing & Communication Manager ｜ aline@embrace.fr