Amsterdam, September 13, 2024

Embrace and MoovIT Software are excited to announce a strategic integration of their leading solutions, Pulse-IT and Helmut4, aimed at transforming post-production workflows in the media and entertainment industry.

This integration addresses key challenges faced by large-scale post-production environments, including complex coordination, time management, resource allocation, workflow management, quality control, and technology integration. By combining the strengths of Embrace Pulse-IT’s advanced media supply chain orchestration with Helmut4’s customizable project management and automation capabilities, this collaboration offers an unparalleled project management  and automation solution for streamlined, efficient, and high-quality post-production processes for all users of Adobe Premiere Pro, After Effects and/or Audition.

Key Benefits:

1. Streamlined Task Management: Embrace Pulse-IT introduces step-based task management, simplifying complex workflows into manageable tasks. Helmut4 automates routine processes, reducing manual intervention and accelerating workflows in environments where Adobe video tools are prevalent.
2. Enhanced Workflow Orchestration: Centralized management, real-time insights, and comprehensive user allocation capabilities enforce standardization and ensure smooth transitions between editing, sound mixing, and visual effects integration.
3. Comprehensive Automation: Automates all aspects of media workflows, minimizing repetitive tasks and reducing operational complexity.
4. Scalability and Security: High-demand environments are supported with robust security features and scalable architectures, ensuring compliance and safeguarding data.

Use Cases:

• End-to-End Promos Production: Efficient management of post-production, versioning, and delivery.
• Live Ingest to Post-Production for Sports and News: Effective handling of live content.
• Post-Production Localization: Facilitating multilingual content localization.

About MoovIT Software Products GmbH

MoovIT, a company of the Avemio Group, provides video and IT solutions for broadcasters and organisations of all shapes and sizes. The company, headquartered in Cologne, specialises in the development and support of workflows for all aspects of post-production, news and archiving at the interface between video and IT. MoovIT leverages particular expertise in the field of technical solutions for collaborative production environments such as sports reporting.

Visit MoovIT’s website for more details.

About Embrace

Since 2015, Embrace has been transforming content creation at scale by connecting people, systems and processes. The company develops advanced automation, orchestration and collaboration solutions for the Media & Entertainment industry and global brands. Embrace’s aim is to unleash creativity and improve performance around video and graphics supply chains.

Our products are heavily used 24/7 by leading media groups such as ABC News, A&E Networks, AMG-Mercedes, Arte, BCE, Be tv, CANAL+, Euronews, Eurosport, Madison Square Garden Networks, Mediawan Thematics, INA, Orange, Red Bee Media, RTL Group, ProSiebenSat1, Sinclair Broadcast Group, TF1, Warner Bros. Discovery.

Visit www.embrace.fr for more information.

Contact Information

Aline Rolland, Marketing & Communication Manager | aline@embrace.fr