Paris, France – July 30, 2024 – Embrace, a leader in specialized business process management technology for media workflow orchestration, is proud to announce a strategic partnership with Mimir, a pioneer in AI-driven metadata management. This collaboration is set to create a robust, scalable, and efficient media production environment, poised to transform the media and entertainment industries.

Embrace: Pioneering Media Workflow Orchestration

Embrace excels in the market with its powerful, specialized business process management technology tailored for media workflow orchestration. Emphasizing low-code, human integrations, scalability, and sovereignty, Embrace has become a trusted solution for the media and entertainment industries. Its widespread adoption underscores its ability to empower teams to handle complex, mission-critical demands effectively.

Mimir: Revolutionizing Video Production and Collaboration

Mimir is a video production and collaboration platform for professionals. Mimir manages live videos, clips, images, and audio files. It uses AI for automatic metadata logging to power its industry-leading search. The Fonn Group company, Mimir, embodies the front line of cloud-native platforms, redefining efficiency, seamless workflows and collaboration from any location.

The Power of Integration

Modern media supply chains must be agile and adaptable, requiring a deep understanding of costs at every step to optimize processes. The integration of Embrace and Mimir offers significant benefits in this regard. By combining Embrace’s orchestration prowess with Mimir’s AI-driven metadata management, media companies can achieve unparalleled efficiency and adaptability. Click here to learn more about Mimir.

Kristian Kim Eikeland, VP of Sales at Mimir:

«The integration of Mimir’s Production Asset Management, Archives and AI-driven Metadata Management with Embrace’s advanced Business Process Management software and Orchestration capabilities marks a significant leap forward in modern media production. This partnership ensures seamless workflows from ingest to distribution, automating repetitive tasks and reducing manual intervention. By streamlining processes and enhancing collaboration, we empower content owners to adapt swiftly to changing demands, ultimately optimizing media asset management and maximizing operational efficiency.»

Download Our Joint Solution Brief

For a detailed overview of how the integration of Embrace and Mimir can revolutionize your media workflows, download our joint solution brief HERE.

Learn More About Embrace

Since 2015, Embrace has been transforming content creation at scale by connecting people, systems and processes. The company develops advanced automation, orchestration and collaboration solutions for the Media & Entertainment industry and global brands. Embrace’s aim is to unleash creativity and improve performance around video and graphics supply chains.

Our products are heavily used 24/7 by leading media groups such as ABC News, A&E Networks, AMG-Mercedes, Arte, BCE, Be tv, CANAL+, Euronews, Eurosport, Madison Square Garden Networks, Mediawan Thematics, INA, Orange, Red Bee Media, RTL Group, ProSiebenSat1, Sinclair Broadcast Group, TF1, Warner Bros. Discovery.

Please visit www.embrace.fr for additional information.

Contact: Aline Rolland – aline@embrace.fr