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Embrace modernizes media supply chain orchestration and promo versioning with low-code solutions

Paris, France, April 12, 2024

Embrace returns to the NAB Show, reaffirming its dedication to the global Media and Entertainment (M&E) technology community. Renowned international media groups have utilized Embrace solutions to fuel their digital transformation, streamline content preparation, and unleash team creativity through advanced automation technologies.


Embrace develops advanced automation and orchestration solutions for the content creation industry and offers streamlined production platforms, with advanced integration to control Adobe® Creative Cloud® video and graphics workflows in Adobe ® After Effects® and in Adobe® Premiere® Pro.


At the NAB Show, Embrace will unveil the latest enhancements to its flagship products, Automate-IT and Pulse-IT. This major update (version 4) features innovative integrations with Adobe technology including Frame.io, hybrid-cloud integrations, and Motion Graphics Templates (MOGRT). Notably, Embrace will showcase smart automation capabilities that enable fully automatic multilanguage video versioning leveraging AI services.


Automate-IT: Empowering Seamless Promo Versioning at Scale.

In the digital age, broadcasters and media companies must efficiently reach diverse audiences across multiple platforms while maintaining branding consistency. Embrace’s Automate-IT simplifies promo versioning with an Adobe-integrated automation solution. It facilitates end-to-end graphics workflows, enabling date-driven graphics videos for various purposes.


Global leaders like Canal+ and Mercedes-AMG utilize Automate-IT for streamlined promo production and personalized fan engagement. TV Monaco relies on it for daily weather bulletins incorporating live data streams and advanced graphics.


Automate-IT seamlessly integrates with Adobe software, enhancing efficiency, branding compliance, and distribution security. Unlock new possibilities for content promotion with Automate-IT today.


Pulse-IT: Media Supply Chain Orchestration.

Pulse-IT streamlines and oversees complex business and broadcast workflows efficiently. It enhances the content supply chain through simple low-code orchestration tools. At its core, Pulse-IT accelerates a range of content creation and broadcast processes, including ingesting, transcoding, AI transcription, metadata management, asset utilization, and automated content processing, all the way to distribution.


• Pulse-IT facilitates cloud workflows with Frame.io integration, allowing users to integrate on-premises tools and business processes with cloud solutions seamlessly.

• Pulse-IT also supports Motion Graphics Templates for managing multilanguage video versions. Euronews utilizes Adobe Premiere Pro with extended MOGRTs, controlled by Pulse-IT, for automated workflows including project generation, rendering, AI transcription and translation, and complex metadata management.


Embrace will be exhibiting at NAB Show 2024 in West Hall (booth W2335). If you’d like to meet or arrange for a demonstration at the show,
please visit https://embrace.fr/news/nab-show.


About Embrace

Since 2015, Embrace transforms content creation at scale by connecting people, systems, and processes. The company develops advanced automation, orchestration and collaboration solutions for the media & entertainment industry and global brands. Embrace’s aim is to unleash creativity and improve performance around video and graphics supply chains.


Our products are heavily used 24/7 by leading media groups such as ABC News, A+E Networks, Arte, BCE, Be tv, Brut., CANAL+, Euronews, Mediawan Thematics, Mercedes-AMG, Orange, Red Bee Media, RTL Group, Sinclair Broadcast Group, TF1.


Please visit www.embrace.fr for additional information.

Contact: Carolina Aguilar – carolina@embrace.fr