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EMBRACE Unveils Latest Advancements in Media Supply Chain Solutions at NAB 2024

Paris, France, April 08, 2024


EMBRACE, a pioneering developer of cutting-edge automation and orchestration software solutions for the Media & Entertainment industry, is proud to announce the launch of the latest versions of EMBRACE Automate-IT and EMBRACE Pulse-IT at this year’s NAB conference. This major release marks a significant leap forward in modernizing media workflows, offering enhanced scalability, reliability, and flexibility to meet the evolving needs of the industry.


The centerpiece of this highly-anticipated 4.0 update features a sleek and intuitive user interface meticulously crafted to elevate user experience. Drawing inspiration from flat design principles, the new interface not only captivates visually but also enhances usability, ensuring a seamless navigation experience for users across all functions.


EMBRACE Automate-IT and Pulse-IT are pivotal solutions revolutionizing media-oriented business process management and promo versioning automation respectively. The 4.0 release empowers users with advanced features including intelligent workflow auto-scaling, hybrid deployment flexibility, and staging environments for resilient architectures, setting a new standard for efficiency and performance in media workflows.


One of the standout features of this release is the integration of Kubernetes capability, enabling enhanced levels of scalability and reliability. Leveraging Amazon Elastic Kubernetes Service (Amazon EKS), users can now benefit from cloud-based deployments on Amazon Web Services (AWS), ensuring high availability and streamlined operations. Moreover, with support for Linux worker nodes and Docker containerized deployment options, customers gain unprecedented flexibility in deployment methodologies tailored to their specific requirements.


François Billard-Madrières, Head of Engineering at Embrace, commented, “Virtualizing the core server was our first step towards unleashing a more flexible and scalable architecture around Amazon EKS – and we are pleased to see this solution deployed by a growing number of global broadcasters and operators. Now, through cloud-ready support, our solutions deliver a new level of performance and density while enabling operational benefits, such as automated deployment and more granular system upgrades.”

Now, through cloud-ready support, our solutions deliver a new level of performance and density while enabling operational benefits, such as automated deployment and more granular system upgrades.

Francois Billard-Madrieres Head of Engineering, Embrace

In addition to the advancements in scalability and deployment flexibility, the 4.0 release incorporates a host of features aimed at enhancing reliability, automation, and security. Customers can now effortlessly spin up staging environments alongside their production environment for improved testing and monitoring. Furthermore, the release comes equipped with enhanced observability data visualization tools, AI-powered automation, and personalized insights, empowering users with unprecedented levels of productivity and flexibility.


This latest release also includes major security updates, ensuring the robustness and integrity of the platform. With upgraded Python and Django libraries, customers can rest assured knowing their data is protected against emerging threats. Additionally, the implementation of Single Sign-On (SSO) using Security Assertion Markup Language (SAML) with OKTA or AWS IAM Identity Center enhances the platform’s security by design, providing streamlined access management and heightened authentication protocols.


EMBRACE continues to lead the charge in transforming media workflows, delivering innovative solutions that empower organizations to thrive in an ever-evolving digital landscape. The 4.0 release of EMBRACE Automate-IT and Pulse-IT reaffirms the company’s commitment to excellence and its relentless pursuit of pushing the boundaries of what’s possible in media supply chain optimization solutions.


For more information about EMBRACE and its suite of solutions, visit www.embrace.fr. We will be exhibiting at the NAB Show in Las Vegas from April 14-17 on booth W2335. Get in touch to find out more about the new release or to book a meeting.

Contact Information:

Carolina Aguilar
Marketing & Communication Manager



Since 2015, EMBRACE has been transforming content creation at scale by connecting people, systems, and processes. The company develops advanced automation, orchestration, and collaboration solutions for the media & entertainment industry and global brands. EMBRACE aims to unleash creativity and improve performance and experience around video and graphics supply chains.


Our products are heavily used 24/7 by leading media groups such as ABC News, A&E Networks, AMG-Mercedes, Arte, BCE, Be tv, CANAL+, Euronews, Mediawan Thematics, INA, Orange, Red Bee Media, RTL Group, Sinclair Broadcast Group, TF1.


Please visit www.embrace.fr for additional information.