Produce 5 videos in 6 languages every day!

Founded in 2016, Brut is a French media organisation for millennials. The stories are only available in video and exclusively on social media. With a rapidly growing audience worldwide of hundreds of million views monthly, especially in India, China and the USA, Brut was looking to streamline the process of generating subtitles for the tens of  videos produced every day.


With the help of Embrace software leveraging Adobe® Motion Graphics templates, Brut now manages the subtitling process in 3 simple clicks for each story and saves up to 50 hours of work daily for creatives.

Embrace - Embedded Tools
Brut. streamlines video production with Embrace

Key benefits

  • Quickly adoption by operational teams
  • Operational efficiency improved
  • Without losing respect for Brut’s visual identity



hours save/day

Client feedback

“That’s how you take back 50 hours of a boring task”

Juliette Crico - Video editor at Brut

Would you like a demo, discuss your needs, or find a reseller?