Thank you for meeting us at IBC 2026!

Learn more about our Media Supply Chain Orchestration and Promo Versioning Solutions

EMBRACE

The Operating Layer for Media — Orchestration and Promo Versioning 

Embrace is the operating layer for media, running at major broadcasters and studios worldwide. Pulse-IT and Automate-IT run at Sinclair, TF1, RTL Group, CANAL+, and other major studios and sports organizations across Europe and North America.

Automate-IT

Automate-IT 

Industrialized Video

Graphics Generation

Embrace Pulse-IT

Pulse-IT 

The Operating Layer for Media

Workflow Orchestration

Latest IBC Announcements

The AI that matters is the one running when you’re not looking

Embrace Pulse-IT and Automate-IT on AWS Marketplace

TrackIt and Embrace to Showcase New Agentic AI Workflow at NAB

Embrace 4.3 Announcement

Data-Driven Orchestration with Pulse-IT and Automate-IT 4.3

Case Studies

  • +500 localized clips generated /day
  • Fully automated weather bulletins
  • Finished media is delivered directly

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  • 25k to 75k graphic files
  • 730,000 managed assets
  • +450 active iconik users

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  • Catalogs standardization automated
  • Full control and visibility
  • 5.000 movies and TV series/year

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  • Promo versioning industrialization
  • 2.000 promos/month
  • 350% productivity gains

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  • Driven Fan Engagement
  • Personalized Video Experience
  • Brand Consistency

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  • Promo industrialization
  • Channels delivery
  • 150K trailers in 5 years

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Embrace BCE
  • TV promo automation
  • Simple creative process
  • 550 trailers/month

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  • On-air promo generation
  • Repetitive tasks removed
  • 1.000 trailers/month

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Let's continue the conversation!

Coralie Blanchard
Solutions Architect, FR BE
Contact

Fred Cretet
Head of Operations
Contact

Julien Gachot
CEO
Contact

Tatiana Gramoullé
Key Account Manager, Europe
Contact

Alexis Guinaudeau
Sales & Business Dev. Manager
Contact

Emmanuel Pain
Business Dev. Manager
Contact

Eric Toulain
CPTO
Contact

Fabien Vauthey
Solutions Architect Europe
Contact

Solution Briefs

EMBRACE AND MIMIR SOLUTION BRIEF

EMBRACE AND HISCALE SOLUTION BRIEF

EMBRACE AND HISCALE SOLUTION BRIEF

EMBRACE-AI SOLUTION BRIEF

Embrace-AI Solution brief

EMBRACE POST-PRODUCTION SOLUTION BRIEF

EMBRACE POST-PRODUCTION SOLUTION BRIEF

EMBRACE AND SNICKET LABS SOLUTION BRIEF

EMBRACE AND LUCIDLINK SOLUTION BRIEF

EMBRACE AND TMT INSIGHTS SOLUTION BRIEF

EMBRACE AND TELESTREAM SOLUTION BRIEF

EMBRACE AND QLIP SOLUTION BRIEF

EMBRACE AND MOMENTS LAB SOLUTION BRIEF

EMBRACE AND iCONIK SOLUTION BRIEF

EMBRACE ACCURATE PLAYER SDK SOLUTION BRIEF

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