Boulogne-Billancourt, France – October 30, 2025

Availability in AWS Marketplace expands access to cloud-ready orchestration and automation technologies, empowering broadcasters, content owners, and brands worldwide to accelerate their digital transformation and streamline media operations with the scalability and security of AWS.

Accelerating Media Workflow Transformation in the Cloud

Pulse-IT enables orchestration and observability across complex media supply chains — bridging creative, technical, and operational processes within a unified environment.

Automate-IT automates versioning and data-driven graphics production, allowing creative teams to deliver faster while maintaining brand consistency across platforms.

Through AWS Marketplace, customers can now easily deploy both solutions directly within their AWS environments, taking advantage of simplified procurement, integrated billing, and flexible contract options.

“Making Pulse-IT and Automate-IT available in AWS Marketplace marks a major milestone in our cloud strategy,” said Julien Gachot, CEO of Embrace. “It allows our customers to scale orchestration and automation workflows globally while benefiting from the security, reliability, and purchasing simplicity of AWS.”

Key Benefits for AWS Customers

• Streamlined Procurement: Purchase and deploy Embrace software directly through AWS Marketplace with existing AWS accounts and workflows.
• Accelerated Time-to-Value: Deploy within minutes in AWS environments, enabling faster onboarding and productivity.
• Integrated Billing & Flexible Pricing: Consolidate Embrace software costs into a single AWS invoice with contract or subscription options.
• Trusted Ecosystem: Leverage the governance, compliance, and security framework of AWS to ensure enterprise-grade reliability.
• Global Reach: Access Embrace’s solutions worldwide through the AWS Marketplace network.

Expanding Reach Through AWS Marketplace

For Embrace, the listing provides a new, scalable go-to-market channel to reach AWS customers globally. Availability in AWS Marketplace underscores Embrace’s commitment to simplifying and modernizing the way media organizations build, automate, and optimize content supply chains in the cloud.

Availability

Pulse-IT and Automate-IT are available today in AWS Marketplace.

About AWS

Since launching in 2006, Amazon Web Services has been providing world-leading cloud technologies that help any organization and any individual build solutions to transform industries, communities, and lives for the better.

As part of Amazon, we strive to be Earth’s most customer-centric company. We work backwards from our customers’ problems to provide them with cloud infrastructure that meets their needs, so they can reinvent continuously and push through barriers of what people thought was possible.

Visit AWS website for more info.

About EMBRACE 

Since 2015, Embrace has been transforming content creation at scale by connecting people, systems and processes. The company develops advanced automation, orchestration and collaboration solutions for the Media & Entertainment industry and global brands. Embrace aims to unleash creativity and improve performance around video and graphics supply chains. 

Our products are heavily used 24/7 by leading media groups such as AMC Networks, Arte Studio, BCE, Be tv, CANAL+, Disney-ABC News, Euronews, Eurosport, Hearst Networks EMEA, Madison Square Garden Networks, Mediawan Thematics, M6, Mercedes-AMG, Orange, Red Bee Media, RTL Group, ProSiebenSat1, Sinclair, TF1, TV5MONDE, Warner Bros. Discovery. 

Visit www.embrace.fr for more information.

For media enquiries, please contact:

Aline Rolland
Head of MarComs at Embrace ｜ aline@embrace.fr