
Media-Centric Business Process Management & Orchestration

Pulse-IT is a modern business process management and orchestration solution built for the media and entertainment industry. It empowers organizations to collaborate, automate, and monitor business, broadcast, and digital media workflows with agility, intelligence, and scalability.
Global Brands Trust Us
Design, Orchestrate, and Optimize — All in One Software
Pulse-IT connects people, systems, and processes to deliver true end-to-end automation across the media supply chain — from content preparation and enrichment to packaging, delivery, and archive.
Maximize Technical and Human Resources
Pulse-IT optimizes every element of your infrastructure by abstracting complexity and orchestrating hybrid operations across cloud and on-prem environments. It empowers users with notifications, role-based dashboards, and automated task allocation — reducing errors and enhancing collaboration.
Built for the Realities of Modern Media
With more content, channels, and formats than ever before, Pulse-IT solves the critical need for speed, flexibility, and coordination. It bridges fragmented systems by integrating ingest, QC, AI-based jobs, metadata enrichment, media transformation, packaging, and distribution workflows into a cohesive, responsive framework while controlling operational costs.

Solution Briefs and Case Studies

- +10x Social Media Content
- +40% Audience Reach

- Beyond MAM Automation
- Content Flow Observability

- Streamlined Content Production
- Tailor-Made Workflow Design
Key Features
Low-Code Orchestration Engine
- Intuitive drag-and-drop canvas with 150+ prebuilt tasks
- Build and adapt workflows without heavy development
- Supports dynamic branching, parallelism, retries, and conditional logic
- Encapsulate workflows into reusable building blocks to simplify collaboration and scaling
- Embed custom Python libraries into workflow tasks
Endless Ecosystem Integration
- Proven compatibility with any MAM, automatic QC, transcoding, storage, rights contracts, metadata, and scheduling tools
- Companion Apps: Embrace Avid® Companion App connects with your Avid MediaCentral, Embrace Cantemo™ & Accurate Player™ SDK Companion Apps for native integrations with Codemill solutions
- Full integration support with REST, GraphQL, SOAP, Webhooks, and Watch Folders
- Designed for orchestration across editorial, operational, and AI-driven systems
Cloud-Native & Hybrid Deployment
- Operational resilience via Kubernetes-based scaling
- Job allocation across worker nodes in cloud, hybrid, or on-prem
Enterprise-Grade Security
- SAML & OIDC SSO support via OKTA, Entra ID, Amazon Cognito
- Role-based access control
- Audit trail
Collaborative Business Interface
- Web-based forms tailored for any user role
- Supports 45+ dynamic controls, embedded media pickers, and JS/CSS custom logic via visual interface form designer
- Business processes—triggered manually or automatically via APIs, Scheduler, or Webhooks
- Real-time dashboards and alerts per user or project
- Task notifications via in-app framework, email, Slack, and Microsoft Teams
AI-broker For Media Processing
- Native support for LLM tasks (Open AI, Anthropic, Bedrock, Mistral AI, DeepSeek)
- Integrates with services like Twelve Labs, Qlip, Moments Lab, Spherex, Speechmatics, Adobe Firefly, and many others for content generation and localization, compliance, and social adaptation
Modular and Extensible Architecture
- Server worker-based architecture for enterprise-grade performance
- Built for evolving media supply chains and compliance requirements
- Resource Hub: Upload, store, and share reusable templates, forms, dashboards, and documentation across Pulse-IT instances via integrated S3 storage
Advanced Monitoring & Observability
- Live workflow supervision with tracking, retry handling, and health metrics
- Real-time job dashboards with progress bars, alerts, and performance insights
- Reprioritize and reassign jobs on the fly—manually or via orchestration rules
- Visual traceability, logs, and full audit trail per task, asset, and workflow



Media-Centric Business Process Management & Orchestration
Deployment Options

High-availability and Auto Scaling
with Kubernetes and Amazon EKS

Standard Deployment
with Docker Compose
Access Extensive and Up-to-Date Resources
Companion App Solution Brief
Companion App Solution Brief
“At Orange Prestations TV, we constantly need to streamline operations, reduce costs and improve our efficiency and experience as a team. From ingest to distribution of media for linear TV, VoD and OTT, Pulse-IT helps us simplify complex workflows, stop repeating work and accelerate our digital transformation journey.”
Olivier Le Galloudec, Managing Director, Orange Prestations TV (OPTV)