Promo Versioning And Content Adaptation At Scale
Automate-IT is a media-oriented promo versioning and content adaptation management solution. It brings automation, orchestration and collaboration to creative, broadcast, IT and digital departments.
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Created for Everyone
Automate-IT enables frictionless collaboration between traditionally siloed departments, albeit promotion or creative, editorial, broadcast and distribution teams.
Designed for All Systems
With Automate-IT, third-party programming, traffic system, MAM platforms and Adobe® After Effects templates are connected to gather content, select the right template, apply all variables, and generate clips fully automatically.
Suitable for All Processes
Automate-IT streamlines production, assembling & delivering promos, programs or personalized videos with data-driven automation. It also leverages video generation models to speed up creative output across all formats and channels.
EMBRACE Automate-IT Canal+ Case Study
Key Features
After Effects Rendering & Scripting Automation
- Adobe® After Effects & Media Encoder
- Rendering Automation on prem/cloud
- Adobe Extendscript Support: Ae Scripting – Javascript
- Built-in support for exception-based approval and preview workflows, including validation checkpoints for business or creative users.
Low-Code Orchestration Engine
- Intuitive drag-and-drop canvas with 150+ prebuilt tasks
- Build and adapt workflows without heavy development
- Dynamic branching, parallelism, retries, and conditional logic
- Encapsulate workflows into reusable building blocks to easier collaboration and scaling
- Embed custom Python libraries into workflow tasks
Endless Ecosystem Integration
- Proven compatibility with any MAM, automatic QC, transcoding, storage, rights contracts, metadata, and scheduling tools
- Embrace Avid® Companion App connects with your Avid MediaCentral, Embrace Cantemo™ & Accurate Player™ SDK Companion Apps
for native integrations with Codemill solutions
- Full integration support with REST, GraphQL, SOAP, Webhooks, and Watch Folders
- Designed for orchestration across editorial, operational, and AI-driven systems
Enterprise-Grade Security
- SAML & OIDC SSO support via OKTA, Entra ID, Amazon Cognito
- Role-based access control and Audit trail
Collaborative Business Interface
- Web-based forms tailored for any user role
- Supports 45+ dynamic controls, embedded media pickers, and JS/CSS custom logic via visual interface form designer
- Automatic or Manual Business processes triggered via APIs, Scheduler, or Webhooks
- Real-time dashboards and alerts per user/project
- Task notifications via in-app framework, email, Slack, and Microsoft Teams
AI-broker For Media Processing
- Native support for LLM tasks (Open AI, Anthropic, Bedrock, Mistral AI, DeepSeek)
- Integrates with Adobe Firefly Services, Moments Lab, Qlip, Twelve Labs, Speechmatics, Spherex, and many other services for content generation, localization, compliance, and social adaptation
Modular and Extensible Architecture
- Server worker-based architecture for enterprise grade performance
- Built for evolving media supply chains and compliance requirements
- Resource Hub: Upload, store, and share reusable templates, forms, dashboards, and documentation across Pulse-IT instances via integrated S3 storage
Advanced Monitoring & Observability
- Live workflow supervision with tracking, retry handling, and health metrics
- Real-time job dashboards with progress bars
Promo Versioning And Content Adaptation At Scale
Solution Briefs and Case Studies
- Hybrid & Cloud-Native Options
- Streamlined Content Production
- Tailor-Made Workflow Design
System Overview
Access Extensive and Up-to-Date Resources
“With Automate-IT, my team can quickly launch a new channel in any territory, manage different time zones in real-time and easily collaborate. The overall quality of content going on air is enhanced and my operating costs are in control and predictable”
Marc Socquet, Artistic Director, CANAL+ International