Meet us on stand 6.C11

11-14 September 2026 | Amsterdam

Get a free exhibit pass with this code: IBC8170

Discover the Operating Layer for Media — Orchestration and Promo Versioning at IBC

Embrace is the operating layer for media, running at major broadcasters and studios worldwide. Pulse-IT and Automate-IT run at Sinclair, TF1, RTL Group, CANAL+, and other major studios and sports organizations across Europe and North America.

Automate-IT

Automate-IT 

Industrialized Video

Graphics Generation

Embrace Pulse-IT

Pulse-IT 

The Operating Layer for Media

Workflow Orchestration

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We would love to have a conversation!

Coralie Blanchard
Solutions Architect, FR-BE
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Fred Cretet
Head of Operations
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Julien Gachot
CEO
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Tatiana Gramoullé
Key Account Manager, Europe
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Alexis Guinaudeau
Sales & Business Dev. Manager
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Emmanuel Pain
Business Dev. Manager
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Eric Toulain
CPTO
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Fabien Vauthey
Solutions Architect, Europe
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Cheese and Wine Happy Hour

September 12th

4.30-6pm

Booth 6.C11

Sponsored by LucidLink

https://www.lucidlink.com/

Case studies

  • +500 localized clips generated /day
  • Fully automated weather bulletins
  • Finished media is delivered directly

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  • 25k to 75k graphic files
  • 730,000 managed assets
  • +450 active iconik users

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  • Catalogs standardization automated
  • Full control and visibility
  • 5.000 movies and TV series/year

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  • Promo versioning industrialization
  • 2.000 promos/month
  • 350% productivity gains

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  • Driven Fan Engagement
  • Personalized Video Experience
  • Brand Consistency

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  • Promo industrialization
  • Channels delivery
  • 150K trailers in 5 years

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Embrace BCE
  • TV promo automation
  • Simple creative process
  • 550 trailers/month

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  • On-air promo generation
  • Repetitive tasks removed
  • 1.000 trailers/month

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Would you like a demo or discuss your needs?