From AI Hype to Operational Impact:
A Conversation with Embrace, AWS, & TrackIt
Discover how Embrace, AWS, and TrackIt are helping media organizations move from AI hype to real operational impact by automating workflows while keeping humans at the center of decision-making. In this discussion, industry experts share practical strategies for identifying high-value AI opportunities, streamlining media operations, and building scalable, human-in-the-loop workflows that improve efficiency without sacrificing control.
Key Speakers
Matthieu Hausermann
TrackIt
Head of Sales & Partnerships, EMEA
Iryna Oliinykova
AWS
Senior Solutions Architect
Eric Toulain
Embrace
CPTO
About the NAB Collaboration
As part of the AWS Business Outcomes Xcelerator (BOX) Program, AWS, TrackIt, and Embrace developed an AI-assisted workflow for compliance and streamer delivery packaging. The solution uses specialized AI agents to automate repetitive validation tasks while keeping operators in control of approvals and exceptions.
Learn more about the demo HERE
Ready to Explore AI for Your Media Workflows?
Whether you're just beginning your AI journey or looking to scale existing initiatives, we can help you identify high-value opportunities and build workflows that deliver measurable results.