Paris, September 4, 2025 — Embrace, a leader in media workflow orchestration, proudly announces that French media powerhouse TF1 Group has successfully launched its cutting-edge, hybrid media supply chain system. Built on Embrace’s orchestration software Pulse-IT, the solution is now fully live — marking a key milestone in TF1’s enterprise-wide transformation strategy to modernize its content operations across both Amazon Web Services (AWS) and on-premises infrastructure.

A Next-Generation Orchestration Backbone

The Pulse-IT solution empowers TF1 to unify and streamline all content preparation workflows — from ingest, quality control, metadata enrichment, and compliance editing to final delivery, across linear and digital platforms.

We’re proud to empower TF1 with the orchestration technology needed to build and operate a next-generation media supply chain — scalable, cloud-native, and ready for the future,” said Julien Gachot, CEO at Embrace. “This deployment goes far beyond workflow automation — it reflects a shared vision for flexible media infrastructure and content operations that put business, engineering, and media teams in full control.”

Scalable, Open, and Collaborative

Central to this transformation is a modular, cloud-first architecture that promotes agility and interoperability. Acting as the backbone of TF1’s media operations, Embrace’s Pulse-IT integrates diverse content systems and services into a seamless, unified environment. The result is a collaborative ecosystem that boosts operational efficiency, accelerates delivery, and ensures every asset is compliant, enriched, and distribution ready.

We selected Embrace for its deep media expertise, powerful orchestration capabilities, and commitment to open integration,” said Bertrand Querné, Broadcast CTO at TF1 Group. “This solution enables us to adapt faster to market demands and deliver operational excellence, while paving the way for future innovation.”

A Strategic Shift in the Media Supply Chain

By adopting a hybrid cloud-native approach, TF1 is building a smarter, more responsive, and cost-effective supply chain. This empowers content teams to focus on storytelling and creativity rather than managing complex systems.

This deployment is a clear testament to Embrace’s mission: helping broadcasters, streamers, and content owners thrive in the era of digital transformation, with scalable, real-world solutions built for today, and tomorrow.

About TF1 Group

The TF1 group is a leading French media company, operating television channels, streaming services and content production. The Group builds sustainable business models to deliver quality free-to-air entertainment and news to French-speaking audiences.

The TF1 group reaches 58 million monthly viewers through its broadcast channels and serves 35 million users on its TF1+ streaming service. Through Studio TF1 (formerly Newen Studios), the company manages over 50 production companies and labels across France and international markets, making it a key player in content creation and distribution.

About Embrace

Founded in 2015, Embrace connects people, systems, and processes to transform content creation at scale. Its suite of orchestration, automation, and collaboration tools empowers Media & Entertainment organizations and global brands to unleash creativity and drive performance across video and graphics supply chains.

Learn more: www.embrace.fr

Contact Information:

Aline Rolland, Head of MarCom at Embrace｜ aline@embrace.fr