Paris, July 24, 2025

Embrace is proud to announce a new partnership with Ad Signal, the media technology company behind Match, an award winning solution for perceptual fingerprinting and content deduplication. This integration combines the strength of Embrace’s orchestration solutions with Match’s intelligent fingerprinting technology to tackle two of the most pressing challenges in today’s media workflows: redundant storage and inefficient AI processing.

In today’s cloud-centric workflows, media teams are managing exponentially growing content libraries across platforms, formats, and regions. As these archives expand, duplication across various versions, resolutions and codecs leads to teams battling inflated storage costs, sluggish AI workflows, and operational complexities. Without intelligent automation, content workflows remain fragmented and resource heavy.

This partnership solves that problem at the root. By embedding Match into Embrace’s orchestration layer, customers can now detect and remove redundant media across formats, codecs, and resolutions while preserving  only the highest quality, unique assets for processing, reuse or distribution.

Intelligent Media Supply Chain Orchestration with Deduplication Built In

The integration empowers media operations teams to orchestrate their entire media supply chain with built in deduplication capabilities, unlocking immediate benefits:

• Eliminate duplicate storage and flatline future storage growth
• Reduce AI processing costs and carbon impact by up to 75%
• Deliver faster, leaner, and greener media workflows
• Enhance content compliance and moderation with frame-level accuracy
• Maintain control via Embrace’s UI or API-driven workflows

Whether it’s orchestrating promo versioning and content adaptation at scale or validating vast content libraries for archive and reuse, the combined Embrace Automate-IT or Pulse-IT + Match solution delivers measurable savings and smarter operations, without sacrificing creative quality.

“This partnership reflects our shared vision: media supply chains should be intelligent, automated, and environmentally responsible,” said Julien Gachot, CEO at Embrace. “Together with Ad Signal, we’re helping our customers take back control of their content libraries, reduce waste, and future-proof their operations.”

“Our partnership with embrace will make leveraging Match simple and seamless. This aligns with our shared vision and gives our customers the opportunity to save both cost and carbon on storage and AI use, rather than having to choose between the two.” said Tom Dunning, CEO & cofounder at Ad Signal. 

Both companies will be present at IBC 2025. We warmly invite all industry professionals, media enthusiasts, and partners to visit our booth located in Hall 6.C11 or Ad Signals in Hall 6.C28b to discover the innovative solutions we’ve been developing together.

About Ad Signal

Ad Signal was founded to address the need for fast, accurate and independent linear advertising tracking, which we did with our Assure product that now provides the UK with overnight spot data on behalf of Barb. However, we have become so much more than that.

Our sustainable fingerprinting technology now underpins a suite of products designed to deeply understand the content you hold, saving cost and carbon in the process.

About EMBRACE

Since 2015, Embrace has been transforming content creation at scale by connecting people, systems and processes. The company develops advanced automation, orchestration and collaboration solutions for the Media & Entertainment industry and global brands. Embrace aims to unleash creativity and improve performance around video and graphics supply chains.

Our products are heavily used 24/7 by leading media groups such as AMC Networks, Arte Studio, BCE, Be tv, CANAL+, Disney-ABC News, Euronews, Eurosport, Hearst Networks EMEA, Madison Square Garden Networks, Mediawan Thematics, M6, Mercedes-AMG, Orange, Red Bee Media, RTL Group, ProSiebenSat1, Sinclair, TF1, TV5MONDE, Warner Bros. Discovery.

For more information, visit www.ad-signal.io or www.embrace.fr.

Contact Information:

Aline Rolland, Head of MarCom at Embrace｜ aline@embrace.fr

TMT Insights｜ info@tmtinsights.com