Paris, May 6, 2025

TMT Insights is proud to announce a strategic partnership with Embrace, a recognized leader in workflow automation for media, broadcast, and marketing operations. This collaboration combines the strengths of TMT’s Polaris campaign management platform with Embrace’s robust Automate-IT engine to deliver a comprehensive, scalable solution for today’s most demanding marketing and advertising teams.

As the pace of content creation accelerates, teams are being asked to do more with less—producing high volumes of campaign assets across multiple platforms, languages, and regions. At the same time, they must coordinate complex stakeholder workflows, ensure compliance, and meet tighter deadlines than ever before. Legacy systems and siloed processes are no longer sustainable.

This new integration between Polaris and Automate-IT empowers marketing operations and creative teams to streamline every stage of the content supply chain—from planning and approvals to versioning and delivery—while maintaining full visibility, efficiency, and control.

By joining forces, TMT Insights and Embrace are offering customers a uniquely powerful value proposition: one platform for collaborative campaign management, creative workflow integration, and intelligent automation.

With Polaris as the centralized hub for campaign planning, communication, and progress tracking, and Automate-IT handling high-volume promo versioning, packaging, and distribution, teams can:

• Eliminate redundant manual tasks and reduce errors
• Ensure real-time collaboration across in-house and external teams
• Integrate creative tools like Adobe® After Effects directly into the workflow
• Accelerate time-to-market
• Gain end-to-end visibility and insight into campaign performance

About TMT Insights

A professional services and software development company delivering leading capabilities in the digital supply chain, including cloud technology optimization and system integration alongside their proprietary operational management system, Polaris, to global brands. TMT’s approach to modernizing digital supply chains ensures transparency, consistency, and collaboration across increasingly complex ecosystems.

About EMBRACE

Since 2015, Embrace has been transforming content creation at scale by connecting people, systems and processes. The company develops advanced automation, orchestration and collaboration solutions for the Media & Entertainment industry and global brands. Embrace aims to unleash creativity and improve performance around video and graphics supply chains.

Our products are heavily used 24/7 by leading media groups such as Arte Studio, BCE, Be tv, CANAL+, Disney-ABC News, Euronews, Hearst Networks EMEA, Madison Square Garden Networks, Mediawan Thematics, Mercedes-AMG, INA, Orange, Red Bee Media, RTL Group, Sinclair, TF1, TV5MONDE, Warner Bros. Discovery.

For more information, visit www.tmtinsights.com and www.embrace.fr.

Contact Information:

Aline Rolland, Head of MarCom at Embrace｜ aline@embrace.fr

TMT Insights｜ info@tmtinsights.com